Exactly where are we coming from?
Simply put, Sponsorship Research International (SRi) comes from experience — real-world experience — helping companies maximize the return on their event and sponsorship expenditures.

The SRi brand was launched in Europe in 1993 — and officially in the U.S. in 1996. We’ve grown to become one of the preeminent sponsorship and event measurement agencies in the sports and event marketing industry. And our story gets better…

In June of 2001, SRi was reborn as a division within Velocity Sports and Entertainment. While SRi operates completely autonomously of Velocity, the value of being able to track the pulse of the industry through the eyes of this dynamic and progressive agency has proved invaluable.