You already know WHAT you’re doing. We’ll help you know HOW you’re doing. SRi can help you evaluate what truly hit home with your target — and what missed — no matter what the event. And SRi is with you every step of the way. From property selection and activation, plan testing to post-program evaluation, we have the resources to guide you through every conceivable phase of program development, execution and post evaluation. We’ve been there. Now we can be there for YOU.
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Sports
Properties: Our
goal is to help you understand
the inner workings of the fan
base — from the
value of the exposure your brand received
to assessing awareness and the impact of
your sponsorship activation.
Music
Campaigns: We can help you
understand something as simple as
how far consumers traveled to get
to your event, or how effectively
your artist has
“contemporized” or “maturized” your
brand.
Grassroots
Events: We can help you understand
how your target feels about your
event and how this intimate interaction
will impact future purchase patterns.
Mobile
Marketing: From ethnography (the
study of consumer response to experiences)
to consumer interviews, we assess
levels of engagement with all types
of experiential marketing immersions.
We’ll
tell you what moved the needle. (And what
didn’t.)
Retail
Events: We bring the ability
to better understand brand involvement
and brand loyalty, and their direct
influence at the critical point of purchase.
B2B Events: Learn more about how your programs directly affect your key target’s decision-making criteria, as well as how your own internal hosts rate the experience in terms of its ability to drive business objectives. Arts
and Cultural Initiaives: Measuring
impact requires knowledge of proper
questionnaire design and data collection
methods, so as not to distract from the “feel-good” vibe
surrounding your brand. Our expertise
ensures that the measurement process does
not interfere with the enjoyment of the consumer’s
experience. |