Methodology
 Media
Exposure and Property Valuation
Category
Security
Services
Client Goals
Fully
analyze and ascertain the media
value of 10 sports properties
Realities
Determine the true value of Client’s
sponsorships to:
- Use as justification for
partnerships
- Measure success
- Develop ammunition for contract
renegotiation
SRi Strategies
Measure
value of all impressions resulting
from association with various properties
including: media exposure (TV broadcasts,
sports highlight shows, print,
Internet, local news, radio), advertising
and promotions, hospitality elements,
property profile/landscape benefits
(i.e. appeal and prestige of the
event) and brand/property association
benefits (i.e. audience fit and
product promotion)
Create a “scorecard” outlining
the most successful elements of
each of the properties. Fine tune
this analysis by breaking out the
value of each element and then
determining total number of impressions
derived
Develop
a model for tracking and monitoring
properties on an ongoing basis
Measurable Results
Client
was able to place monetary value
on each property in their portfolio
and establish a baseline for future
cumulative year comparisons
- Client used data to leverage
contract renewal discussions
and was able to negotiate
increased signage, TV/media
coverage and additional exposure
in renewed contracts for better
fees
- Research quantified success
of properties during post-season
property reviews
- Hard data helped Client to
demonstrate actual number
of persons exposed to the sponsorship
versus what was promised
(veracity check)
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