The best way to demonstrate the SRi approach is to briefly look at questions we answer every day. Perhaps a few of these questions sound familiar?

 What aspects of our program were most effective?

 How effective were the promotions as a driver?

 Did the program enhance brand image in the marketplace?

 Did the brand's image benefit from association with the property?

 Have we moved the needle on purchase intent?

 Has our program increased loyalty among customers?

 What was the value of our media exposure? 

 What is the full value of the assets provided through this sponsorship?