Norwalk CT, June 7, 2010—Velocity Sports & Entertainment and Vivid Marketing announced today the formation of Team Epic, a lifestyle marketing agency bringing together two of the premier brands in the sports and entertainment marketing business. Long heralded for their strategic capabilities, creative outputs and innovative approaches to their clients, Team Epic has been formed to ensure that Velocity and Vivid clients are completely responsive to the needs and desires of consumers now and into the future. Team Epic will bring together not only the award winning capabilities of Velocity and Vivid, but also incorporate the premier market research expertise of SRi, and global digital prowess of Isobar. Each of these agencies is part of Aegis Media.
This combination of best in the business expertise will make Team Epic the only agency in the industry bringing together the depth and breadth of resources within the four key pillars of a forward thinking lifestyle marketing firm.

• World-class, strategic lifestyle marketing and sponsorship management (Velocity Sports & Entertainment)
• Award-winning experiential marketing with vast field resources (Vivid Marketing)
• Limitless digital marketing capabilities through a greater level of partnership with the largest digital global agency network (Isobar)
• Industry-leading and innovative market research and measurement analytics (Sponsorship Research International)

Initially Team Epic clients will include FedEx, IBM, Sports Illustrated, Charles Schwab, and Mars Chocolate NA. While Team Epic offers its clients any combination of the above service offerings, Vivid, Velocity, SRi and Isobar will continue as vital entities, providing specialized services for each of their existing clients.
"Team Epic has been developed with an eye on today's consumer trends," said current Velocity Principal Mike Reisman. "We believe it is critical to provide our clients forward thinking ideas to get as close to their consumers – both B2B and B2C – in the most intimate, compelling and measurable ways. Our vision for Team Epic, one that is shared across all Aegis Media operations, is to deliver best in class, customized services to our clients. The seamless integration of live experiences and digital platforms is exactly what the convergent marketplace demands."

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