[-] Automotive
SRi has a long history servicing the automotive category, helping manufacturers understand why sponsorship works, how to get the most out of sponsorship programs and how to quantify "return". Understanding the motivations behind vehicle consideration and what types of on-site activation elements are key drivers of future consideration and dealer visits/test drives have been key areas of focus.
Clients Include: Nissan, Honda, Toyota, Sunoco
[-] Consumer Electronics
SRi's experience in this category includes helping manufacturers understand the connection created with consumers through sponsorship and experiential marketing platforms. Most specifically, what impact this connection has on building brand equity and driving consumers further down the purchase funnel - moving consumers from brand attention and connection to conviction and purchase. A particular emphasis has centered on quantifying the impact that inclusion of sponsorship marks and logos on packaging and at retail has in changing consumer behavior.
Clients Include: Samsung, LG, Nokia, Motorola
[-] Consumer Packaged Goods
SRi's experience in this category ranges from sponsorship impact studies on the brand, to evaluating the success of promotion/sweepstakes evaluations, to developing sales stories for retailers and distributors. Studies have focused on the impact of sponsorship and experiential programs in moving consumers through the purchase funnel --generating attention at retail to brand conviction. A particular focus has centered on quantifying the impact that inclusion of sponsorship marks and logos on packaging and retail displays has in changing consumer behavior.
Clients Include: Conagra, Unilever, Anheuser-Busch, Heineken, Schick, Gillette, Mars, Vitamin Water, Johnson & Johnson
[-] Financial Services
SRi has a long history assisting financial services firms in understanding how sponsorship fits within the marketing mix, how to get the most out of sponsorship programs and how to quantify return on investment. More specifically research has been developed to assess the impact of programs on generating brand advocates, building customer loyalty and retention as well as driving acquisition among prospects.
Clients Include: American Express, Ameriprise, ING, American Century, Charles Schwab, JP Morgan Chase, Citizens Bank, Prudential, UBS
[-] Media Properties
SRi has helped companies clearly understand sponsorships' impact on driving current subscriber loyalty, converting fans into brand advocates and understanding the impact on generating interest in switching carriers. Other areas of research include identifying unique content which will entice fans to switch carriers and understanding how to generate new revenue streams from incremental service usage.
Clients include: Sports Illustrated, Time Inc., Rodale, Conde-Nast, Meredith, Essence Magazine, Publishing Group of America, New York Magazine, ABC, Readers Digest
[-] Pharmaceutical
SRi's expertise in this area has ranged from interviewing mainstream consumer targets purchasing OTC medications to low incidence hard to reach consumers using more sensitive Rx medications. Given the unique nature of DTC marketing and the restrictions on messaging in this sector, SRi has developed a number of unique research approaches to accommodate these restrictions. Objectives have ranged from assessing the impact of sponsorship and experiential marketing on driving awareness of various disease states to understanding the impact on seeking a physician’s council or gathering more information on their ailment.
Clients Include: Eli Lilly, Boehringer-Ingelheim, Pfizer
[-] Telecommunications
SRi experience has helped companies clearly understand sponsorships' impact on driving current subscriber loyalty, converting fans into "net brand promoters" and understanding the impact on generating interest in switching carriers. Other areas of focus include identifying unique content which will entice fans to switch carriers or generating new revenue streams from incremental service usage.
Clients Include: LG, AT&T, Sprint, Motorola, Nokia
[-] Professional Sports Leagues/Governing Bodies
SRi has worked with some of the world's largest rights holders helping them use research as strategy to sell more sponsorship, make their renewals easier and grow their sport/event. Using data and insights to tell a compelling story about why a fanbase is an attractive target, the value and equity of using a property's marks and logos and providing an independent valuation of the fair market value of sponsorship packages are all areas of focus.
Clients Include: MLB, MLG, MLS, NBA, NFL, NHL, NTRA, PBA, PGA, USGA, USTA, WWE, USA Swimming
[-] Professional Sports Teams/Franchises
SRi has worked with numerous teams/franchises helping them use research as strategy to sell more sponsorship, make their renewals easier and grow their fanbase. Using data and insights to tell a compelling story about why a fanbase is an attractive target, the value and equity of using a team’s marks and logos and providing an independent valuation of the fair market value of sponsorship packages are all areas of focus.
Clients Include: Atlanta Hawks, Cleveland Cavaliers, New York Jets, Phoenix Suns, San Antonio Spurs, Seattle Seahawks
[-] Naming Rights Opportunities
SRi has evaluated the following opportunities for brands and rights holder clients:
Buildings: Citizens Bank Park, TD BankNorth Garden, Prudential Center, Sprint Center, Toyota Park, XL Center, Rio Tinto Stadium, Red Bull Arena, ScotiaBank Saddledome, Target Center, Huntington Center, Webster Bank Arena at Harbor Yard, FedExField, Gillette Stadium, Theatre at Madison Square Garden, Boston Opera House, Charter One Pavilion, Atlantic Health Jets Training Center, Beacon Theatre, MSG Training Center, EverBank Field, LA Live
Series: Sprint Cup, AVP, NBA D-League, WNBA, XTERRA, Amgen Tour of California, Olympus US Open Series, Alli (Dew Tour)
Jerseys: Phoenix Mercury (WNBA), Los Angeles Sparks (WNBA), Seattle Storm (WNBA), Seattle Seahawks (NFL – Practice Jersey), New York Jets (NFL – Practice Jersey), Los Angeles Galaxy (MLS), Kansas City Wizards (MLS), DC United (MLS)
