As Vice President, Group Director of SRi, Jeff is responsible for overseeing and managing SRi's research programs and general operations. While at SRi, Jeff has personally managed and designed hundreds of custom studies for many leading sponsors as well as for leading sports properties and sports marketing agencies.

Jeff has nearly fifteen years of market research experience, over a decade of which has been dedicated to the field of sponsorship and experiential marketing measurement.

Recognizing the need within the industry for more actionable research, Jeff has been a pioneer in the innovation of new analytical capabilities. Through this innovation, SRi is helping clients go beyond basic scorecard measurement and understanding of what happened. These new techniques are designed to help clients gain a deeper understanding why things happened, how to maximize success, and assess who is most impacted. This yields more actionable insights and leads to the creation and development of more impactful programs.

The industry is calling for proof that sponsorship works. In 2010, Jeff was recognized by the editors of the Sports Business Journal with their annual "Forty under 40" award. As the first researcher in the award's 11 year history, the editors of the SBJ have recognized that we can now effectively evaluate and quantify sponsorship's return.

Jeff is active within the industry, speaking at industry conferences and sponsor summits, regularly contributing to industry publications and lecturing at Colleges and Universities.

Jeff received a BS in Marketing from Penn State University and lives in New Canaan, CT with his wife and two children. On the weekends Jeff spends more time at the hockey rink coaching his kids than at home. If you need advice on how to get kids up at 5am to go skate...Jeff is your man.

Chuck has over 10 years of market research experience, starting his research career in brand tracking and advertising research working within the pharmaceuticals, packaged goods and tourism categories.

Since joining SRi in 2005, Chuck has worked closely with many leading sponsors (e.g. American Express, FedEx, Nissan, Toyota, Heineken, MARS) and properties (e.g. NFL, NHL, NBA, MLS) to develop results oriented sponsorship evaluation programs. His creative approach to reporting and showcasing results is unmatched.

In addition to overseeing overall project operations, Chuck focuses on the development of SRi's new generation of analytical models. Those most recently being SRi's Amplification and Dashboard tools.

Chuck received a BS in Marketing from Southern Connecticut State University and lives in Trumbull, CT. with his wife and two children. Chuck is an avid softball player and is the reigning family champion in Ping-Pong.

Sean Fisher, an account director with a decade's worth of experience in the sponsorship research industry has been a member of SRi since 2001.

Sean has vast experience in valuing sponsorship programs, having valued over 500+ sponsorship packages across the full spectrum of sports and entertainment properties. Studies have been conducted on behalf some of the largest properties, teams, agencies and brands worldwide. Sean's expertise lies in providing his clients an independent 3rd party holistic assessment of each sponsorship opportunity. For brands (e.g. ING and Heineken) its providing the answer to 'are we getting or did we receive a fair deal'? For teams/properties (e.g. NBA/MLB) its providing a justification of the value of the sponsorship package against the asking price to aid in the sales and renewal process.

Sean received a BS in Marketing from Marist College and lives in Milford, CT with his wife and three boys. Sean considers himself an avid golfer still searching for that elusive hole-in-one...

Having been in the research field for 20 years, Julie's career in sponsorship measurement began nearly 14 years ago. Joining SRi in 1997 to manage its US based operations, she has been directly involved in the creative evolution of sponsorship and experiential marketing measurement, working to create new qualitative research approaches and new ways of interpreting measurement data.

Recognizing the need within the industry for a deeper understanding of the fan's perspective on sponsorship, Julie led the development of SRi's extensive qualitative research capabilities. As an experienced moderator, Julie provides clients a window into the minds of fans and the impact of sponsorship on their attitudes and purchase behaviors.

Julie has worked directly with such high profile clients as Nike, The Home Depot and UBS in helping them understand the direct impact of their significant sponsorship spend…answering the all-important question "what did my brand gain for the amount spent?".

Julie received a BS in Marketing and Communication from Fairfield University and lives in New Canaan, CT with her husband and two children. Julie is an avid triathlete and enjoys Colorado dude ranch vacations with her family.

Nick Brown, joined SRi in 2003 after graduating from the University of Connecticut with a Masters Degree in Survey Research.

During his time at SRi, Nick has helped leading brands (e.g. American Express, AT&T) understand the effectiveness of their sponsorship investments. Nick's primary role is designing studies to help brands understand impact of sponsorship/experiential marketing on building brand equity. He has designed and evaluated over 100 different programs ranging from large scale sponsorship programs (e.g. Olympics, NFL) to smaller experiential events (e.g. concerts, mobile tours). Nick also has experience working with leagues/properties (e.g. NBA, USTA) helping them develop sales strategies using research. This includes audience profiling, sponsorship impact studies and mining syndicated data.

Nick is a native of Connecticut and lives in New Haven. He is an avid Uconn Huskies fan and can be seen cheering for the football team at all of the home games.