You can wonder. You can guess. But there's simply no substitute for knowing—embracing the concrete knowledge, numbers and proof that your program worked or didn't. Did you realize your sponsorship ROI? Your sponsorship ROO? In a nutshell, that's what SRi brings to the table—the Value of Knowing™ for sure. It's our day-to-day philosophy and passion. Welcome to our site. And welcome to our unique approach.